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Private — Josh Holmes team.
Private — Josh Holmes team.
Everything on this site comes from platform exports, invoices and contracts pulled on 4 September 2026. It exists so decisions get made against evidence rather than memory.
Return to Indonesia in 2027 with a bigger show than the 350-cap Jakarta sell-out — and turn a profit on it.
Two things still need pinning down: how big “bigger” is, and what “profit” means in numbers. Both now have most of the data behind them — see Money.
Videos lose people after two seconds. Average watch time is 2.1–3.2 seconds across every video measured, and 0.3–2.3% watch to the end.
But the algorithm is working. 78–96% of TikTok views come from the For You page. The account is not suppressed. Reach is being granted; attention is not held.
→ AnalyticsConfirmed from three independent directions: the mailing list is 97.4% Indonesian and 65.6% Jakarta, TikTok followers are 67.3% Indonesian, and the entire live audience is there.
→ Audience£424 of ads built an 871-person Jakarta email list at roughly 49p per contact. The same campaign shape in Coventry cost £9.88 per sign-up — 37x more.
Two things broke after that: the checkout could not take Indonesian payment methods, and the list has never been emailed.
→ MoneyEverything released since January 2025 totals 10,201 streams — 1.4% of the catalogue. Two singles landed under 200 streams each. The Bali Sessions EP is out 16 October.
→ Plan| Question | Blocks | Owner |
|---|---|---|
| Which ticketing platform for 2027? Needs QRIS and e-wallets, and must settle to a UK account | Every pound of 2027 revenue | Josh |
| Has the 871-person list ever been emailed? | The cheapest available win | Josh |
| Where is the missing ~£4,000 from the 2026 show? | Break-even price for 2027 | Josh |
| Has the Spotify editorial pitch gone in for the EP? | 16 October release | Josh |
| Which pop punk bands land in Indonesia? | Every content hook | Manager (Jakarta) |