Josh Holmes

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Private — Josh Holmes team.

Josh Holmes
04 September 2026

Analytics

What the platforms actually report, with paid delivery separated from organic wherever the data allows it.

The constraint — retention

2.1–3.2saverage watch time, every video
0.3–2.3%watched to the end
78–96%views from For You
33follows from 253,902 IG views
48saves across all IG posts
The finding

Videos run 24–37 seconds and hold people for two — viewers leave after roughly 7% of each video. On the one that reached 99,000 people, fewer than 900 saw the ending.

The algorithm is distributing. The opening second is the problem.

This replaced an earlier conclusion that the account had been throttled by posting too often. For You traffic of 78–96% disproves that — and it is better news, because suppression takes months to recover from while a weak opening is fixed on the next upload.

Per-video retention, TikTok Studio — pulled manually, it is in no export
VideoViewsAvg watch Watched fullFor You
Who is your first dance going to be with?99K2.09s0.9%81.7%
Throwback: pop-punk was your daily soundtrack53K2.24s0.5%94.6%
The person you thought you'd marry42K2.54s1.5%86.6%
Ever been scared you'd ruin date night?29K3.16s2.3%87.7%
Throwback to 2004… into your hairbrush29K2.23s0.6%93.4%
The quietest car ride24K2.48s0.3%83.3%
Recorded this in a skate park at 2am20K2.13s0.5%95.9%
Is this your pop punk song of the summer?16K2.59s1.0%86.3%
For fans of @Simple Plan!15K3.11s1.3%78.4%
Who grew up with Blink-182 on repeat?15K2.11s0.4%95.8%

The two highlighted rows held attention longest. Both open with a direct question or a named band in the first frame, and both drew proportionally more traffic from people with existing intent. Two videos is not proof — but it is the only visible signal about what holds attention.

Instagram — organic reach over the year

2026-02
13,592
2026-03
2,780
2026-04
1,988
2026-05
1,253
2026-06
519
2026-07
628
2026-08
303
2026-09
90
Median views per Instagram post, by month. Median rather than mean — the mean is dominated by a handful of paid spikes. The manager took over on 7 August; the decline runs from February, well before that.

Spotify — the catalogue is two songs

Top tracks by lifetime streams
TrackReleasedStreamsShare
You & Me2023-07-07296,68841.7%
Over and Over2023-03-03208,42629.3%
Fall In Love Again2022-02-0455,7427.8%
Everything's Changing2024-02-1648,8226.9%
Falling For You2022-08-0533,0704.7%
Can't Stop Thinking About You2021-04-3029,9914.2%
Hey You2024-08-0212,3301.7%
Picture Perfect2021-06-2510,5981.5%

The top two tracks are 71% of all 710,672 streams, and both are from 2023. Everything released since January 2025 totals 10,201 streams — 1.4% of the catalogue. “Now You're Gone” got 176 streams; “Last First Kiss” got 174.

The diagnostic contrast

Two Spotify spikes, same artist, opposite outcomes:

Feb–Mar 2024Aug 2026
Streams48,9186,889
Saves1,63033
Save rate3.33%0.48%
Followers gained+420+1

Seven times fewer streams, but fifty times worse at converting. February 2024 is proof this artist can convert attention into audience — the job is working out what was different.

What the numbers do not cover